Top 10 African Startups to Watch in 2021

Alex Mitchell
11 min readNov 14, 2020

As I’m writing this, it’s almost the end of 2020. There were certainly a lot of ups and downs this year to stay the least. A LOT of things changed around the world.

Many businesses failed, but some startups thrived.

I’m excited to write about many of the incredibly impressive startups in Africa that you need to watch in 2021. These startups not only survived the pandemic but thrived in it, managing to grow incredibly quickly by meeting and exceeding customer needs.

Other Startups to Watch in 2021:

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Africa’s Startup Environment

African tech startups had a… 2020.

In short, like many other areas in the world, 2020 has been a complete roller coaster for Africa. Once high flying startups have seen COVID force them to rethink their business models, while others have seen exponential growth that they never could have imagined.

In the beginning of 2020, funding fell dramatically, with a drop of $116MM (24%) in H1 2020 YoY. 149 rounds of funding raised $371MM, compared to $486MM across 193 deals of H1 2019.

Right before the pandemic broke, however, there was 226% more funding raised in February 2020 ($125MM) than February 2019 ($38MM). The largest round in this pre-pandemic month was raised by Jumo, who closed a $55MM round on 2/26/20 (woah!).



Alex Mitchell

Product @Kinsured | 5x Product Leader/Founder | Syndicate: | Author: @producthandbook @disruptbook