Top 10 European Startups to Watch in 2021

Alex Mitchell
13 min readNov 28, 2020

As I’m writing this, it’s almost the end of 2020. There were certainly a lot of ups and downs this year to stay the least. A LOT of things changed around the world.

Many businesses failed, but some startups thrived.

I’m excited to write about many of the incredibly impressive startups in Europe that you need to watch in 2021. These startups not only survived the pandemic but thrived in it, managing to grow incredibly quickly by exceeding customer needs.

Other Startups to Watch in 2021:

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Europe’s Startup Environment

The first few months of Covid-19 hit the European startup market hard. With countries like Italy among the worst hit in the early days of the pandemic, startups throughout Europe were definitely rattled too.

By June 2020, almost half (49%) of European startups had to turn to banks for government-backed loans in recent months, while 43% froze hiring (LocalGlobe and Dealroom).

Seed stage companies were most likely to apply for this government aid, but loans were common across all stages of startups:

Percent of European Startups Applying for Government Aid by Stage

Additionally in June 2020, the future looked pretty bleak: 40% of European companies expected to see revenues down at least 25% in 2020, compared to…



Alex Mitchell

Product @Kinsured | 5x Product Leader/Founder | Syndicate: | Author: @producthandbook @disruptbook