Why Product Managers Need Continuous Research

For anyone who’s ever been a Product Manager, I don’t need to tell you that it’s a busy, noisy, challenging, mile-a-minute, exciting, and often, pretty stressful job.

You’re trying to balance long-term strategic vision with short-term deadlines. You’re trying to ship value to users and drive outcomes for your company while keeping your team focused, informed, and not overwhelmed.