The 5 P’s of Product Management

Alex Mitchell
6 min readMay 31, 2020

It takes an insane amount of hard work and effort to become a Great Product Manager (I’m very much still on the journey myself). And once you get there, it takes more consistent work to stay at the top of your game.

Throughout my career, however, I’ve noticed many similarities in the Great Product Managers around me and I’ve distilled those habits and the critical components of the Product Management role into this list of the “5 P’s of Product Management.”

What This List Is

A guide highlighting and exploring many of the most critical components of the Product Management role and the traits of the best Product Managers.

  • Perspective
  • Prioritization
  • Persistence
  • Presentation
  • Passion

What This List Isn’t

An exhaustive list of everything a Product Manager should do or should not do. There isn’t enough time in the world to put together that list!

The 5 P’s of Product Management

1. Perspective

A Great Product Manager knows the right amount of time to spend on the past, present, and future and when to shift their perspective/focus between these areas.

Past: What trends have brought the business to where it is today? What mistakes were made in the past and why? What were the big wins of the past?

Present: What do customers love about the product today? What do they hate? What trends of the past continue today, which ones don’t? What feedback today do we pay attention to, what feedback do we ignore?

Future: What are the next things we should build? How can our product be differentiated from the competition or the…

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Alex Mitchell

Product @Kinsured | 5x Product Leader/Founder | Syndicate: bit.ly/mitchell-ventures | Author: @producthandbook @disruptbook