My Most Challenging Product Launch: My First Book

Why Write a Book?

For me, I chose to write Building Digital Products for a simple reason: I saw a big problem with a clear solution.

Deciding On Content

Before writing Building Digital Products, I had written over 50 blog posts for Webs, Pagemodo, and Vistaprint.

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An Early Draft of Building Digital Products

Finding Time to Write

Like anything you’re passionate about, you need to make time for writing a book. Instead of bingeing on the latest Netflix series or grabbing drinks after work with friends, you need to write.

It took me about 6 months from start to finish to write the 150 page Building Digital Products.

When you first start writing, focus on getting all of your ideas on the page. Don’t worry about structure, continuity, or even quality. You’re aiming simply for idea capture, refinement can come later.

Publishing

There are many places to self-publish today. Options range from completely DIY to fully managed like Book in a Box: http://bookinabox.com/

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Not beautiful, but more than functional

Designing a Cover

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Publishing to Kindle

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Publishing on Kindle Sucks

Getting Feedback

I deliberately released Building Digital Products in 3 stages.

Launching

On January 1st 2016, I released the PDF version of Building Digital Products.

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  • Facebook, Twitter, LinkedIn, and Instagram posts
  • Promotion in popular Medium articles I’ve written
  • Follow-up emails to Alpha readers, encouraging shares
  • Re-promotion in ProductHunt, GrowthHackers, and Hackathon Hackers
  • LaunchingNext
  • Betalist
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#nerdingout!
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What’s Next for Building Digital Products?

I’m incredibly humbled that over 500 people have downloaded and read Building Digital Products.

Thanks for reading, now it’s time to start writing a book of your own!

Product @Kinsured | 5x Product Leader/Founder | Blog: medium.com/@Amitch5903 | Author: @producthandbook @disruptbook | Newsletter: bit.ly/MPMnewsletter

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