Building Your Personal Brand (And Why it Matters)
Over the past 7 years, I’ve seen a very small handful of individuals in my network learn, grow, and advance in their careers at an order of magnitude faster than their peers.
I’ve also seen many very talented peers of mine stagnate, burn out, and eventually search for new jobs, only to repeat that same process again at a new company.
One of the major differences I’ve seen between these two groups is the value they placed on investing in their personal brand.
The first group recognized the incredibly powerful impact of building and maintaining a strong personal brand, both inside and outside of their company. The second group thought that their personal brand didn’t deserve much effort or that it would take care of itself without deliberate, focused effort.
As I’ll show you in this post, that laissez-faire assumption couldn’t be further from the truth.
