Alex Mitchell


6 Ways Anyone Can Invest in AI

Artificial Intelligence has consistently been one of the biggest stories in tech.

It’s hard to go more than 3 stories on TechCrunch, 3 products on ProductHunt, or 3 startups on AngelList without coming across this buzzword.

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SenseTime (the biggest AI startup by funding in China) technology on display in April 2018

While we can debate when AI is going to take our jobs, the types of problems AI can and can’t solve, or how long it takes for AI to kill us all, one aspect of AI that’s hard to debate is that it’s growing rapidly.

This rapid growth is happening in:


SenseTime, China’s biggest AI startup just raised $620MM at a $4.5B valuation.

Number of Companies

There has been a 14x increase since 2000.


Share of jobs requiring AI skills has increased by 4.5x since 2013.

Need more proof of AI’s growth?

Check out 10 unbelievable charts here: 10 Charts that Will Change Your Perspective on AI

Up and to the right.

And like anything that’s growing, there is the opportunity to invest and make money.

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AI will touch everything…eventually.

6 Ways You Can Invest in AI Today

1. Purchase an Artificial Intelligence “Motif” (or build your own) on

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Motif Investing is a do-it-yourself builder for theme-based investments. In addition to AI, you can find many different related fields/themes. With Motif, you gain diversification across a wide range of companies, you can build your own Motif the way you want, you can buy/own fractions of stocks, and more.

Join Motif here: Motif Investing

Pros: High level of control over individual investments

Cons: If you build your own “motif”, it requires some research

2. Invest in an AI “Proxy” Exchange Traded Fund (ETF)

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While there are very few pure Artificial Intelligence ETFs on the market, there are many well-known “proxys” that include AI investments as part of their portfolio.

For example, BOTZ and ROBT include investments in both AI and Robotics. See a full list of AI Proxy ETFs here.

Pros: Easy to buy (you can use any trading site)

Cons: Higher expense ratios (1–2% per year)

Buy these stocks for free with Robinhood: Sign up Free for Robinhood

3. Buy the Big Software Players in AI

Alphabet, Amazon, Microsoft, Facebook, Baidu, Tencent, and Alibaba have all made incredibly large investments in AI over the past half decade. While a direct purchase of these company stocks won’t be as diversified as one of the above strategies, you’ll still gain exposure to these big AI bets.

Buy these stocks for free with Robinhood: Sign up Free for Robinhood

Pros: Focus your AI bet on a company you think will win the AI battle

Cons: No diversification

Thanks for reading! If you’re enjoying this post, I know you will enjoy the great content at The Modern Product Manager.

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If you prefer books, I think you’d also enjoy Disrupting Yourself (How to Succeed in the New Economy) or Building Digital Products (Handbook for Product Managers).

4. Buy the AI Chipmakers

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AI requires an amazing amount of processing capability. There are only a handful of companies that can produce these powerful chips at scale. Nvidia is the market leader right now, but Intel and Micron are interesting investment opportunities in the space as well.

Buy these stocks for free with Robinhood: Sign up Free for Robinhood

Pros: Bet on the hardware that is essential for the software

Cons: (Likely) lower growth opportunity as hardware can’t scale as quickly as software

5. Invest in Yourself!

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Bet you didn’t expect this one.

But, if AI continues to grow anywhere near the rate it has over the past few years, it will be an essential skill for many careers. Additionally, AI jobs command impressive salaries because there simply isn’t enough talent.

Take a free online course!

The Best Free Online AI Courses

Pros: You control (almost) all of the variables

Cons: It takes time and effort to learn

6. Join an AI Startup

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AngelList currently lists 4,656 Artificial Intelligence startups with over 3k jobs. Chances are that there is one near you! Or, limit your risk, and join one of the blue-chip companies mentioned above that’s betting big on AI.

Pros: Learn about and invest in AI from the inside

Cons: Career “security”

How else have you invested in the growth of AI?

Share with me here or on Twitter at @amitch5903

Check out Alex’s Book: Building Digital Products

Amazon: Building Digital Products

Digital Download: Building Digital Products

Disclosure: Some of the links in this post are affiliate links, meaning that at no additional cost to you, I earn a commission if you click them and purchase a product.

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Product @Kinsured | 5x Product Leader/Founder | Blog: | Author: @producthandbook @disruptbook | Newsletter:

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