5 Things I Learned on the Vistaprint RV

What is the Vistaprint RV?

Over the course of 25 weeks, the Vistaprint RV is traveling across the country, staffed with employees, to learn more about small businesses and the marketing techniques that keep them going.

To see whether we’re headed to a town near you, see the schedule here: http://ontheroad.vistaprint.com/

I recently got to spend a few days on the Vistaprint RV in Washington, D.C. Here’s what I learned:

1. Vistaprint Businesses Come in All Shapes and Sizes

Our customers each have different needs, different hopes, and different dreams and it was great to be a small part of the solution in my time on the RV.

2. You Can Get a Lot Done in an Hour

But one thing was consistent, in the right hands, the tools and products we provide our customers can be used to build a wide variety of products at incredible speed. I was impressed how quickly I could pull together, from scratch, matching business cards, postcards, and a website for a customer, getting their entire business off the ground in less than an hour!

3. Customers Are Looking for a Brand, Not a Product

In my time on the RV, it’s clear that our customers don’t usually think on a product-level. Rather, they think about their brand and how our products connect with and support that brand. Once they trust Vistaprint, they prefer to think about the goals they have for their business and look to us to suggest the means to achieve those aspirations.

We’re a trusted partner in building their brand and we should take that responsibility seriously.

4. Physical Presence Has a Lot of Power

They loved the ability to feel the products before ordering, they appreciated the design help and advice, and they enjoyed sharing more about their business with someone who cared about helping it succeed.

5. We Can Do Just About Anything for a Small Business

With this “dream team” and essentially limitless product portfolio, there was no request that we couldn’t fulfill for the small business owners who stopped by. It was incredibly empowering to be able to offer this value to individuals who stopped by and all for free!

My time on the Vistaprint RV was incredible and I encourage you to stop by and visit as we travel across the country to learn more about what we’re doing to help small businesses.

Product @Kinsured | 5x Product Leader/Founder | Blog: medium.com/@Amitch5903 | Author: @producthandbook @disruptbook | Newsletter: bit.ly/MPMnewsletter

Product @Kinsured | 5x Product Leader/Founder | Blog: medium.com/@Amitch5903 | Author: @producthandbook @disruptbook | Newsletter: bit.ly/MPMnewsletter